100% Pure Concealer review

4:32 pm Makeup

I kept promising I’d update some 100% Pure reviews here, and the drafts have been sitting around for ages. So I figured I’d finally get started and kick some of these out!

First up is the Peach Pigmented Brightening Concealer (in White Peach). Not surprisingly, this stuff isn’t even close to a good color match for me. And with only three shades, I’m not surprised! I do wish the company would make more shades for all of their products. I’d love to try out their new-ish tinted moisturizer and powder, but I suspect even the palest shade will be as dark and orangey-awful as this was… and most QVC reviews seem to confirm this.

But enough about the color! At first I liked the consistency of this concealer, just based on how it felt on my skin… but eventually I realized that it gave blotchy and weak coverage at best (especially for really red acne marks). This was a real bummer, since I’m concerned about mineral pigment concealers clogging my pores and making my acne worse. But alas, I’ll be sticking with my Everyday Minerals custom palette, since I haven’t yet found a better solution.

And as far as under-eye concealing goes, I found that this stuff clung to any dry/flaky skin patches that my Retin-A might leave behind, and that it was prone to settling into the fine lines I admit I’m developing there. So that was a no go, too.

However, I was surprised by how much I liked the brush-tip applicator. (I had always shied away from those, thinking they’d spread bacteria if I used them to conceal acne. But when I saw this one up close, I could tell it would be possible possible to wash the brush without contaminating the product, as long as I was careful to keep the brush facing down the whole time.) It’s still not my ideal, but I didn’t hate it, which is big for someone as picky as me!

I wound up just giving this away to someone on Makeup Alley. I see from QVC that they seem to have switched to a wand-tipped applicator — fair enough, but the important changes need to be the formulation, not the packaging!

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